Verona 3000 was an exceptional success considering its background. Around 150 young people got together for two years to create, write and form this unique piece of theatre. The musical took place in Lucerne, Switzerland with over 8000 visitors in 19 shows. The identity was built on the revolutionary character of the story that we took to the streets for some more energy. Besides the corporate identity we accompanied the advertisment strategy with flags, handpainted posters, a comic, bags, stickers, beer lids, booklets and many more.